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Practical AI, software and IT for medium-sized UK businesses.

Fortuna Pace is led from Chorley, Lancashire by Justin Sherwood, who ran a managed IT and telecoms provider for 21 years before starting again around AI in 2024. We start with the work, not the model.

The Pace Glass overview of a simulated estate: gauges for host CPU, memory, power draw, inlet air, the storage pool and the uplink, the cabinet with its switch and server drawn front-on, the guests running on the host, an attention list, the workstation's GPU and a list of services with their response times
  • Strawberry Fields Digital Hub, Chorley
  • Founded February 2024
  • Three product previews you can try in the browser
  • A reply within one working day

Who you’ll work with

Built by someone who ran an IT provider for 21 years.

Justin founded Seriun in 2003 and spent 21 years building it into a managed IT and telecoms provider for businesses across Lancashire and Greater Manchester, before its sale in 2024.

Fortuna Pace is what came next: the same standard of service, rebuilt around AI. We start with the problem, not the model. We build the smallest change that moves the number, and we stay to run and improve it.

More about Justin and how the work runs
Founder
Justin Sherwood
Before
Founded Seriun in 2003 and ran it for 21 years, until its sale in 2024
Since
Fortuna Pace, founded February 2024
Where
Strawberry Fields Digital Hub, Euxton Lane, Chorley
Works with
Medium-sized businesses across Lancashire, Greater Manchester and the wider UK

Start here

What should work better in your business?

Bring a workflow, a recurring frustration or an idea. Justin will reply within one working day with a practical next step.

Talk to Justin